NBC Sports to Air 'Win and You're In' Races
Apr 9, 2015 20:56:49 GMT -5
Post by Evelyn on Apr 9, 2015 20:56:49 GMT -5
NBC Sports to Air 'Win and You're In' Races
Bloodhorse
The Breeders' Cup and NBC Sports Group announced April 9 an expanded schedule of 18 Challenge Series "Win and You're In" races that will be televised this year.
All races will be broadcast by NBC Sports Group, with six to be broadcast on NBC and four on NBCSN.
Winners of Breeders' Cup "Win and You're In" races automatically qualify for a spot in the Oct. 30-31 Breeders' Cup World Championships at Keeneland Race Course in Lexington. The full list of "Win and You're In" races will be released later this week.
The expanded NBC Sports partnership includes multiplatform rights to the Breeders' Cup Challenge Series races, which will also be featured on NBC's digital and mobile applications.
"Our 2015 season with NBC Sports Group continues a very successful expanded network partnership with the Challenge series designed to showcase the highest quality races from some of the nation's premier racetracks" said Craig Fravel, Breeders' Cup president and CEO, in a statement. "The broad exposure of the 'Win and You're In' series combined with our digital marketing initiatives give us a great opportunity to provide fans with a clear path to the Championships and enhance the Breeders' Cup brand."
The 2015 television series begins with qualifying races on Belmont Stakes Day, June 6 from Belmont Park, with the Metropolitan Handicap and the Ogden Phipps, both grade I.
In addition, several NBC Sports Regional Networks will present replays of select races after their initial airings on NBC and NBCSN.
"We are excited to present our second series of Breeders' Cup Challenge telecasts, which will help build interest as we move from the Triple Crown races through the summer and on to the eagerly-anticipated Breeders' Cup World Championships in the fall," said Jon Miller, president of programming for NBC and NBCSN.
Last November, Breeders' Cup and NBC Sports Group announced a 10-year agreement in which the World Championships will be televised by NBC and NBCSN through 2025.
NBC Sports Group's coverage of the Breeders' Cup will be streamed on NBCSports.com and on the NBC Sports Live Extra app on mobile and tablet devices. The NBC Sports Live Extra app is available on the iTunes App Store, Google Play and Windows Store.
To support the new Challenge Series, the Breeders' Cup will be launching a multi-channel marketing effort that will aim to attract new fans to the telecasts and sport.
Other Challenge platform assets include:
—A dedicated Challenge Series website with unique content and a team of writers, producers and experts, including NBC Sports Group personality Randy Moss, focusing on racing, lifestyle and human interest features from some of the country's most iconic racetracks. challenge.breederscup.com/
—The Breeders' Cup Million Dollar Finish fantasy game, a national consumer promotion that will allow fans to play along at home during each show to win great prizes.
Bloodhorse
The Breeders' Cup and NBC Sports Group announced April 9 an expanded schedule of 18 Challenge Series "Win and You're In" races that will be televised this year.
All races will be broadcast by NBC Sports Group, with six to be broadcast on NBC and four on NBCSN.
Winners of Breeders' Cup "Win and You're In" races automatically qualify for a spot in the Oct. 30-31 Breeders' Cup World Championships at Keeneland Race Course in Lexington. The full list of "Win and You're In" races will be released later this week.
The expanded NBC Sports partnership includes multiplatform rights to the Breeders' Cup Challenge Series races, which will also be featured on NBC's digital and mobile applications.
"Our 2015 season with NBC Sports Group continues a very successful expanded network partnership with the Challenge series designed to showcase the highest quality races from some of the nation's premier racetracks" said Craig Fravel, Breeders' Cup president and CEO, in a statement. "The broad exposure of the 'Win and You're In' series combined with our digital marketing initiatives give us a great opportunity to provide fans with a clear path to the Championships and enhance the Breeders' Cup brand."
The 2015 television series begins with qualifying races on Belmont Stakes Day, June 6 from Belmont Park, with the Metropolitan Handicap and the Ogden Phipps, both grade I.
In addition, several NBC Sports Regional Networks will present replays of select races after their initial airings on NBC and NBCSN.
"We are excited to present our second series of Breeders' Cup Challenge telecasts, which will help build interest as we move from the Triple Crown races through the summer and on to the eagerly-anticipated Breeders' Cup World Championships in the fall," said Jon Miller, president of programming for NBC and NBCSN.
Last November, Breeders' Cup and NBC Sports Group announced a 10-year agreement in which the World Championships will be televised by NBC and NBCSN through 2025.
NBC Sports Group's coverage of the Breeders' Cup will be streamed on NBCSports.com and on the NBC Sports Live Extra app on mobile and tablet devices. The NBC Sports Live Extra app is available on the iTunes App Store, Google Play and Windows Store.
To support the new Challenge Series, the Breeders' Cup will be launching a multi-channel marketing effort that will aim to attract new fans to the telecasts and sport.
Other Challenge platform assets include:
—A dedicated Challenge Series website with unique content and a team of writers, producers and experts, including NBC Sports Group personality Randy Moss, focusing on racing, lifestyle and human interest features from some of the country's most iconic racetracks. challenge.breederscup.com/
—The Breeders' Cup Million Dollar Finish fantasy game, a national consumer promotion that will allow fans to play along at home during each show to win great prizes.