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Post by Deleted on Jan 29, 2014 16:26:31 GMT -5
....my wife is still bawling:
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Post by Evelyn on Jan 29, 2014 20:19:22 GMT -5
It really is adorable! I love it!
From Variety:
Puppies and Clydesdales Make for Ad-orable Budweiser Super Bowl Spot
Andrea Seikaly
Clydesdales have long been fixtures in Budweiser’s Super Bowl ads, but this year’s spot – which was published on YouTube Wednesday – takes the cute factor to a whole new level with the addition of adorable yellow Labrador puppies.
The commercial, titled “Puppy Love,” is set to Passenger’s hit song “Let Her Go” and features a cuddly Lab puppy that escapes from its outdoor pen at an adoption center and befriends a Clydesdale. When the puppy is driven away from the stable (to the lyrics “Only know you love her when you let her go”), the horses join together to follow the car until the driver is forced to stop and the dog triumphantly leads its enormous equines back to the barn. The video has already received over 1.5 million YouTube views.
As Dalmatians have previously appeared alongside the Clydesdales in Super Bowl commercials, the horses seem to be able to bond with all breeds. This year’s ad showcases the lovable pups in all their family-friendly glory, making it a welcomed addition to the Super Bowl lineup, especially given the popularity of similar programs like Animal Planet’s “Puppy Bowl.”
The American beer company also puts the story line of this spot before the product it seeks to promote. The Budweiser logo does not appear until the end — along with the tagline #BestBuds, which is already creating lots of buzz on Twitter.
Of course, this isn’t the first time Budweiser has appealed to viewers’ softer side. Last year’s ad, “Clydesdales Brotherhood” about the lifelong bond between a man and the Clydesdale he helps deliver was also a tear jerker.
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Post by Deleted on Jan 29, 2014 20:23:26 GMT -5
Hey! I posted that video about three hours ago! My wife loved it.
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Post by Evelyn on Jan 29, 2014 20:49:46 GMT -5
Didn't see this! Threads merged!
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Post by Deleted on Jan 29, 2014 21:17:57 GMT -5
I'm not a dog lover, but even I thought it was clever.
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Post by Evelyn on Jan 29, 2014 22:49:06 GMT -5
Background
From People Mag
Don't act like you didn't tear up at last year's Budweiser Super Bowl commercial where the horse trainer is reunited with the Clydesdale he raised.
This year, the horses are back – and they're bringing puppies with them.
The 2014 Super Bowl ad, titled "Puppy Love," (which airs on Super Bowl Sunday but can be seen early above!) continues the story of last year's spot and takes place at the Budweiser Clydesdale breeding ranch. Actor Don Jeanes reprises his role as the horse trainer and he stars alongside a 10-week-old puppy who bonds with the big horses.
I think there was a mutual curiosity going on there," Jeanes tells PEOPLE about the puppies and horses. "It was probably more one-sided on the puppies side, being so new in the world and curious about everything. The Clydesdales were very well trained and would look exactly where they were told, but … a slight curiosity did spark. There was a lot of sniffing going on."
The actor jokes that, despite his experience, he had to fight the urge to scoop up the puppies while shooting.
"Keeping the animals free of distraction is imperative to get them to focus on their task, so no one was allowed to pet the puppies while they were working, not even me," he says. "I would equate it to having a tray of warm fresh-baked chocolate chip cookies at a party, but no one is allowed to eat them. Thankfully, the trainers were kind enough to let everyone interact with the animals after they were done for the day and we all had a good pet."
Sue Chipperton and Deborah Dellosso trained the litter of eight Labrador puppies who appear in the ad. When training began, the puppies were just 9-weeks-old.
"The puppies reacted fabulously to the Clydesdales," says Chipperton. "I was amazed at how brave and outgoing they were around these huge horses. They wanted to engage with them and were very excited to be in their presence." (Who wouldn't be?)
And it was the animals' interactions that made the TV magic, says the dogs' trainer.
"It's special because the connection was natural, it wasn't forced … a sweet moment from a gentle horse and an adventurous puppy." says Chipperton.
"With this commercial, you got a sense of how special it was as you were shooting it – no need to look at playback on a monitor. It was different, the whole feel was that this is going to be exceptional … and so incredibly cute."
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