Derby Overnight Ratings Tie 21-Year High
May 6, 2013 7:53:40 GMT -5
Post by racinggal on May 6, 2013 7:53:40 GMT -5
Derby Overnight Ratings Tie 21-Year High
NBC Sports’ coverage of Saturday’s Kentucky Derby, won by Orb, drew a 10.4 overnight rating and a 23 share for the race portion (6-7 p.m. ET), up 16% from the 2012 Kentucky Derby, according to overnight data provided today by The Nielsen Company. The 10.4 overnight rating ties the 2010 race as the best for a Kentucky Derby in 21 years (10.9/29 in 1992).
Overnight Ratings Notes:
The pre-race coverage on NBC (5-6 p.m. ET) drew a 6.2/15 overnight rating, up 15% from last year, tying 2010 as the best for the pre-race since 2007.
Coverage from 4-4:30 p.m. ET received a 3.1/8, the best since NBC began 4 p.m. coverage in 2008;
Coverage from 4:30-5 p.m. ET received a 4.1/10, also the best since NBC began coverage at 4:30 p.m. (in 2007).
www.paulickreport.com/news/triple-crown/derby-overnight-ratings-tie-21-year-high/
NBC Sports’ coverage of Saturday’s Kentucky Derby, won by Orb, drew a 10.4 overnight rating and a 23 share for the race portion (6-7 p.m. ET), up 16% from the 2012 Kentucky Derby, according to overnight data provided today by The Nielsen Company. The 10.4 overnight rating ties the 2010 race as the best for a Kentucky Derby in 21 years (10.9/29 in 1992).
Overnight Ratings Notes:
The pre-race coverage on NBC (5-6 p.m. ET) drew a 6.2/15 overnight rating, up 15% from last year, tying 2010 as the best for the pre-race since 2007.
Coverage from 4-4:30 p.m. ET received a 3.1/8, the best since NBC began 4 p.m. coverage in 2008;
Coverage from 4:30-5 p.m. ET received a 4.1/10, also the best since NBC began coverage at 4:30 p.m. (in 2007).
www.paulickreport.com/news/triple-crown/derby-overnight-ratings-tie-21-year-high/